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Lofi Alumni

Meet Lofi Hip Hop Producer Cloud E Daze, who also created and manages the artist turned record label account Lofi Alumni. Cloud E started releasing music in 2023 under the name Lofi Alumni and the alias Cloud E Daze and has since accumulated over 1M streams on Spotify and 100k streams on Apple Music.

He has always had a love for hip hop music, even in an era and environment where it wasn't always well received by his family and peers, and he often recounts the story of being grounded at age 10 when his mother found and listened to his bootleg cassette collection with artists like NWA, Big Daddy Kane and Too Short. He is still an avid listener of old school hip hop, so it was a natural course of events for his production skills to gravitate towards lofi hip hop and boom bap style productions.

In 2024, he decided to make it his mission to support important charity organizations with music by donating a percentage of label profits each month to organizations such as 4Ocean, Alex's Lemonade Stand, Greenpeace, and many more, as well releasing compilation albums that donate half of all streaming revenue for each track directly to a selected charity organization. So just remember that every time you listen, you will be helping clean plastic from our beaches, provide funding for cancer research, or help provide food for the hungry. 

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Find more behind the scenes at our meet our artists page here

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